Join an interesting business rooted in history and dedicated to iconic architecture, residential and commercial design that includes natural stone products from our centuries old marble, granite and limestone quarries. We are actively seeking an Ecommerce & Digital Marketing Analyst to add to our fun and vibrant marketing team. Assuming this position, you will be helping to bring all the data of the business’ current tech stack together in order to assist with the launch of an exciting new ecommerce initiative focusing on natural stone products and targeted to professionals and direct to consumers alike.
50% of time will be dedicated towards assisting the Marketing, Sales and IT teams with ecommerce project management, strategy, platform development, store setup, optimization, merchandising and marketplace. Oversee the tracking and analysis of e-Commerce sales and analytics to ensure we are constantly learning and continuously improving our customer shopping experience.
Other 50% of position will focus on data analysis, management and reporting on current digital content marketing and lead generation campaigns. Experience with conversion rate optimization / SEO / SEM & Google Analytics will be required. Assist w/ paid media (FB / IG / AdWords / PPC) and make recommendations on channel strategies targeted towards achieving eCom goals. Should be well-versed in best practices with tracking codes / pixel integration, conversion tools and remarketing ads strategies / follow-up drip campaigns.
Candidate must be based in the Northeast region (NJ/NY/CT/RI/MA/VT/NH/ME)
3+ years of high-level eCommerce and digital marketing strategy and operations experience desired.
3+ years experience in eCommerce sales through Shopify, Woocommerce, Bigcommerce or Magento
Hubspot marketing automation experience a plus
Fluent in WordPress CMS
Data & Web Scraping / Mining ability
He / She should:
- Have strong organizational skills
- Pay exceptional attention to detail
- Provide excellent problem-solving skills
- Be able to analyze and troubleshoot complex problems and provide cost effective solutions
- Skilled at project management
- Flexible to work with other departments and teams
- Assist with managing outside web development agencies
- Possess a unique combination of technical, creative, and marketing knowledge at both the operational and strategic levels.
76 rue Saint-Paul, Suite 100
Quebec City (Quebec)
Canada G1K 3V9